Identifying your critical business success factors

Market Research Agency
Opening at 09:00 tomorrow
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Welcome to Ace Insights.

We can help you and your business be more successful by helping you understand your customers and potential customers and what makes them tick.

* What do they like and dislike about your service? What could be better? What do they really want? Have your customers...

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Ace Insights is run by Donald Sheppard, a highly experienced award-winning insights professional, good at finding out the critical insights driving business success.

Ace Insights conducts both quantitative and qualitative research projects, using a wide range of methods - online and offline.  We can tackle both large and small projects very cost effectively. 

Amongst hundreds of projects  conducted by Donald; some recent highlights include:
  • managing the research programme behind the re-brand of TSB Bank in 2017 
  • winning a Platinum Award at the 2016 Market Research Effectiveness Awards for work with HLC 
  • developing and conducting a major path-to-purchase study for Lion Breweries in 2016 
  • mapping user experiences of the nib Insurance website 
  • conducting the Public Attitudes to Science research programme for MBIE in 2017
  • leading major segmentation studies in the media area e.g. for NZME and Bauer Media
  • conducting in-depth telephone interviews in 2019 to understand attitudes of funders and other stakeholders towards a major NZ charity etc.

Contact Us


Call now
  • 09-401 6219
  • 021 429 495

Opening Hours

Mon:9:00 am – 6:00 pm
Tue:9:00 am – 6:00 pm
Wed:9:00 am – 6:00 pm
Thu:9:00 am – 6:00 pm
Fri:9:00 am – 6:00 pm
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